Essence Festival Archive

Festivals – Essence Festival Expands

Festivals - Essence Festival Expands

By Beth Kormanik

photo Jacob Joergenson

ESSENCE FESTIVAL TO EXPAND TO SOUTH AFRICA: The Essence Festival, a staple of New Orleans for the past 20 years, will expand to Durban, South Africa, in 2016 and 2017. Associated Press: “‘There’s a great deal in common culturally between America and South Africa,” said Essence Communications Inc. President Michelle Ebanks. ‘We share a history of racial, economic and social prejudice and disparities. There are many parallels and we felt expanding to South Africa was a great connection.’ … The Essence Festival Durban will follow the multi-day format of the New Orleans event, which draws more than 450,000 people annually over the July 4th holiday weekend and has an economic impact of more than $200 million locally.” http://apne.ws/1LSUGmC

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