Cloud Cult developed in 1995 as a solo studio project of Craig Minowa. His first full length album, “The Shade Project” caught the interest of a few small independent labels who urged Minowa to consider performing the songs live. Craig worked the next four years on a new studio project which would be the first official Cloud Cult album, “Who Killed Puck?”.
In 1999, lead singer Craig and Connie Minowa formed Earthology, a not-for-profit environmental organization that would later gain its nonprofit 501c3 status. Craig worked on developing the Earthology Records branch, which was focused on helping to green the music industry. Earthology Records would become the homegrown powerhouse where all of the band’s booking, publicity, CD replication, t-shirt production, and recording would take place. Through Earthology, Minowa developed the first 100% postconsumer recycled CD packaging in the U.S. market.
Earthology Records was later moved to an organic farm, powered by geothermal energy and built partially from reclaimed wood and recycled plastic. The band began zero net greenhouse gas practices for tours long before it was trendy to be green. The band’s merchandise is 100% postconsumer recycled or made of certified organic materials. Cloud Cult has planted several thousand trees to…[read more…]